I was thinking to write an article about Oracle SAP ads which can be seen in tech magazines. Today I came across Brad Grimes & Joab Jackson’s “Deconstructing the Oracle SAP ads” and I was inspired to write this article. I had pointed out this topic before.
Today both SAP and Oracle are respected Enterprise Resource Planning system providers (ERP). Not too long ago just 6 years ago if you ask someone what major ERP vendors, you would get this answer: SAP, PeopleSoft, JD Edwards, Oracle, etc… We could think that those 4 companies are the biggest player in ERP. SAP was the biggest of them and still the biggest one! But then Oracle –Larry Ellison- thought to fight SAP. It / he started to acquire companies. PeopleSoft bought JD Edwards, Oracle bought PeopleSoft. Oracle bought other companies too like Retek, Siebel, etc… So today there are only two major ERP vendors anymore: SAP & Oracle.
There is a great cat fight between SAP & Oracle. I say cat fight, because it doesn’t seem a normal competition. I will explain. Who started this cat fight? It seems Oracle started it.
Look at these Oracle’s advertisements. Target is directly SAP on them. Arguments certainly are discussable!




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