Attack Oracle and Disrupt Oracle with Bloggers?
Wednesday, April 12th, 2006Tom Foremski published 3rd part of interview with Jeff Nolan, one of SAP’s top strategists.
Tom Foremski says:
Mr Nolan’s mission is to develop a strategy will disrupt Oracle and also use blogging and the new media technologies such as wikis, in building an internal SAP blogosphere. That should generate a tremendous amount of competitive intelligence from within SAP. And there is also an external communications component and that is to make sure that SAP is well represented in whatever IT conversations are out there.
Jeff Nolan says:
We have to make sure that we are known by the influential bloggers and publications out there, and the best way is by meeting with them, putting a face to a name.